Quite a basic idea really... but is it so?? What exactly is marketing? One of the definitions of marketing which I love is " the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have...

What is the Paradox? Well the idea in this post is very simple. How basically are products defined? One would obviously say by their success parameters. Yes thats true but what determines this success parameters? Is it a great...

Simple question. Most of the readers here definitely knows what a brand is. I believe it is something due to which  value is added to the product in the customer's perception. It is for this so called "Brand" that...

Stereotypes!! Its never a good thing to build stereotypes but still we do! Lets see what image a marketing guy brings to our mind - Aggressive, fast, agile, pushing... right? And normally people with such qualities bring about the...

So you finally made it! A great product, A great marketing campaign and people recognize your brand. They do come to your store in numbers but do not buy! It is a normal scenario facing most of the retailers around the...

The ultimate marketing? What can that be? Well it is none other than the consumer's favorite four letter word  "Free". The very concept of it is intriguing and thought provoking. I had in a previous post ("Beware of free") spoken about...

Sales personnel get commission for marketing a product and getting it sold to the customer. But can the customer also be asked to market it?Well I am not talking about word of mouth marketing. What I am talking about is...

So you know you have a great product but you need to find how to position your brand in the market. Is that the dilemma you are facing at the moment as a new kid on the block? Well ideally...

Often large multinationals spend millions of dollars to launch a product and promote it- hiring celebrities, buying prime ad slots on television broadcasting , sponsoring wide scale events,etc. -  overall a huge cost exercise. But can a small player...

...  the threat of the imminent war was now beginning to set jitters across Kingdom "Global Giant" - On one hand it was a symbol of hope for those who believed in opportunities in Kingdom "Market". On the other...