Stereotypes!! Its never a good thing to build stereotypes but still we do! Lets see what image a marketing guy brings to our mind – Aggressive, fast, agile, pushing… right? And normally people with such qualities bring about the sales and are the prized possessions of any marketing team. Yet invariably, in every marketing team there is generally one guy who is quite different (think! he is also there in your team), he is aloof, sober, does the bulk of the physical work, and generally gets pushed around!

But is he a marketeer? I mean if he doesn’t have the stereotypical qualities, he certainly doesn’t fit the bill? Right?? I bet you are mistaken.
The shy marketeer shows certain traits which are unmistakably contrary to popular beliefs, but he is also the same guy who spends hours analyzing the bulk of the sales you brought last week… in short he develops a unique ability to spot trends. Don’t underestimate this guy!
And this isn’t all! The average marketeer pushes sales, drives customers to his products with his idea… it’s fine in the bottom and middle of the pyramid, but does this idea work in a niche market? I bet no. The customer in the niche market has made a name for himself through his own efforts, and he won’t like to be pushed around, he makes his own decisions!! It is here that our shy friend shows his true mettle, he gives the space to his niche client, makes him feel – that Mr. Shy is just here to help him and in turn develops an effective relationship. (That holds the key!) And bingo! big sales and big margins!!!
So next time you spot him, think again- he might just be the ticket to your billion dollar baby!

Food for thought: Did you spot the Mr. Shy in your team ?

Tags:

You might like reading:

IIM Rohtak PGP Final Placement 2016: 48 recruiters on campus

IIM Rohtak is proud to announce the conclusion of its final placement process for the academic year 2014-16. The institute witnessed participation of multitude of companies across varied domains. 145 students of PGP05 batch successfully availed opportunities across diversified profiles and various functions in the organizational setup. Our corporate visitors were delighted to see the enthusiasm students exuded in the placement process, which was […]

0 comments

15 Awesome Ads that you must see

“It did what all ads are supposed to do: create an anxiety relievable by purchase.” ― David Foster Wallace What is the true goal of advertising is a debatable topic. But the right one can surely work wonders for the brand. Let’s look at some of the greatest and most creative ads from around the world that ooze with charisma […]

3 comments
0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Follow us

©2010-2023 IdeasMakeMarket.com |Contact Us | T&C | Privacy Policy

 

Log in with your credentials

or    

Forgot your details?

Create Account