Stereotypes!! Its never a good thing to build stereotypes but still we do! Lets see what image a marketing guy brings to our mind – Aggressive, fast, agile, pushing… right? And normally people with such qualities bring about the sales and are the prized possessions of any marketing team. Yet invariably, in every marketing team there is generally one guy who is quite different (think! he is also there in your team), he is aloof, sober, does the bulk of the physical work, and generally gets pushed around!
Food for thought: Did you spot the Mr. Shy in your team ?
You might like reading:
How to manage onboarding of CXOs?
Induction and Onboarding How much significant is the first impression Companies spend a huge amount of time in selecting the key executives. At the top end, this can include assessment centers, a battery of psychometrics and myriad format interviews. Finally, they get their man/woman – the ‘perfect fit for the job’. So far, so good. What happens next i.e. what […]
Beware of Empty Cause Marketing Campaigns
Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible. According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet their business goals, while simultaneously improving the society and the environment; and 83% think companies should support nonprofits and […]
