One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
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IIM Ahmedabad PGP Summer Placements 2015-17
The summer placement process for the Class of 2017 of the Post Graduate Programme (PGP) in Management at IIM Ahmedabad has been successfully completed within three clusters with students being placed across eleven sectors and functions of their choice. Placement Process The summer placement process was completed within 3 clusters. Firms were grouped into cohorts based on the profile offered, […]
