One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
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This AD will make you cry ! #AirDeccan
This Air Deccan AD will simply make you cry. One of the best ADs ever by this budget airline ! Tags: air deccan airline amazing
Managing the unmanaged in an organisation !
Employee/Staff/Key asset whatever be the term you use for them, majority of the answers to solving organizational problems lie in the understanding of the question: What are you going to do without them? Autobiography of an organization When I was born I was a name, a name given to me by my owners, a name having a vision to become […]
