One of the definitions of marketing which I love is ” the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”(American Marketing Association)
I came across a definition of selling in one of the blogs as ” a transaction that adds value to the buyer by meeting their needs and results in mutual benefit for the seller and buyer”, which I found to be essentially true. The whole purpose of marketing should be to enhance the buying experience and making the customer realise the value creation involved for him, that essentially is what is better known as effective marketing.
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The hierarchy…
Well often we talk about corporate culture and organisational structure within an enterprise. I am sure almost anyone reading this article at this moment is well aware about the implications it normally has in deciding the fate of a company. One of the important factors that decides this is the hierarchy within the enterprise. So what are the different hierarchy […]
IMM Comics: Are female bosses better managers?
Our MBA guy gets the same client’s order which he and his former boss had messed up once. Is the result much different this time? lets find out. Tags: boss MBA office life
