Strategy insight : How to win a war
Winning a war is not merely about deploying forces and engaging in combat; it requires meticulous planning, strategic thinking, and effective management at every level. From ancient times to modern warfare, successful military campaigns have been marked by sound management principles, adapting to changing circumstances, and utilizing resources efficiently. In this article, we delve into the intricacies of managing a […]
AI’s Influence on Financial Services
Artificial Intelligence (AI) is reshaping industries worldwide, and finance stands at the forefront of this transformation. From algorithmic trading to risk assessment and customer experience, AI is revolutionizing traditional financial services, presenting new avenues for efficiency, precision, and innovation. This article explores the profound impact of AI on finance and how it’s fundamentally changing the landscape of money management, investment […]
Top 5 Marketing blunders from Kendall Jenner to Sony
Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]
Entering the market
So you know you have a great product but you need to find how to position your brand in the market. Is that the dilemma you are facing at the moment as a new kid on the block? Well ideally it should not be the case as while designing it you must have decided on your target market. But it […]
How should IKEA innovate in Indian market ?
The entry of Indian brands and the surge of the aspiring Indian middle class have boosted the furniture retailing in India. NCAER report has said that India will have a middle class population of 267 million by 2015-2016 with average income on an upswing. CSIL Italy has recognized India to be among the 14 largest furniture markets in the world. […]
Recruitment in a new world: How technology is transforming it !
In a world where almost everything is going online , companies cannot afford to slip up and not join the e-recruitment bandwagon. Talent acquisition and recruitment is slowly and surely taking different routes and technology is transforming the way it was done before. Obviously , one can’t replace the tried and tested traditional methods , but in a highly globalized […]
