The ultimate marketing? What can that be? Well it is none other than the consumer’s favorite four letter word “Free”. The very concept of it is intriguing and thought provoking. I had in a previous post (“Beware of free”) spoken about how free can be a game changer. Well it is much more than that !
Imagine you travelling from London to San Francisco and you get a discount on your ticket ! You are elated ! Moreover you have heartfelt gratitude towards the airlines for providing you this waiver. Now imagine how you would react if there is 100% waiver?
You visit the nearest comic book store and decide to get your hands on the latest Batman comic! To your surprise the shopkeeper gave it to you without charging a penny.
Are you dreaming? No. You were used to getting discounts right? so why not a 100% discount? Well the airline or the shopkeeper isn’t doing that for free- Your airlines trip as well as the comic book will be ad supported. It is through these ads that both the parties will make more money than by charging it from you. This indeed is the ultimate form of marketing.
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Vivek Chaturvedi , TEDxNMIMSBangalore 2014
Vivek Chaturvedi is a life-long seeker of the extra-ordinary, finding most things ordinary to be mori-bund and as per-form. Through Un-performing, actively since 2003, he has begun to express his findings through spoken word, music, design and principally by being, fully. According to him, Un-per-formance is the road to true self-expression. He is also the world’s first self-proclaimed more-on! Tags: […]
XIM hosts Annual Media Conclave Communiqué on 10th October
IlluminatiX – the Media and PR Cell of XIM held its 8th edition of the Annual Media Conclave, Communiqué ’21, on the 10th of October 2021, themed “Domino Effect PR: Communication in the Hands of the Masses.” Communiqué was kickstarted with a brief introduction of the theme. The launch video was played, which gave a glimpse of the entire theme and […]
