
The growth story of Kingdom “Global Giant” was as interesting as it can get. It had followed an open policy- attracting the best ideas and minds from all kingdoms including “company”,”outsourcing” and “cold state”. And to retain those minds- it provided equal opportunities to them, some of whom even went on to become the king of “Global Giant”.
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I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market leaders, challengers, followers & niches. The strategies mentioned for market leaders included expanding market share (but this may lead to unnecessary price wars), defending market share and expanding the total market (this is most preferred as it has been observed that when […]

























