Greetings from IlluminatiX, the Media & PR Cell XIMB!

It gives us immense pleasure to present the first edition of the quarterly XIMB/XUB Newsletter – Aegis. The Newsletter is aimed at covering the various events that take place at our B-school as well as the student, faculty and Alumni achievements.

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Challenges of employee motivation in healthcare

Even during the normal circumstances, the healthcare is perceived to be emotionally distressing. With the arrival of Covid-19 pandemic, the distress is even more, the workers must fight a potentially lethal virus with shortage of PPE kits, limited ventilators, ICU beds etc. There is also the risk of taking the virus to their homes and to their families. Some workers […]

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Nike Just Did It – Indians are bleeding Blue

Nike’s “Bleed Blue” campaign has hit the nail on the head. Bulls Eye! On the Target! Call what you may, Nike has just done it! Nike is always known as the brand for the sports oriented audience, since they have sponsored top players from Soccer, Basketball, Lawn Tennis etc. It’s no secret that India is an emerging market for top […]

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Abhirup

Great read !

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