Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry,...
In the realm of marketing, where creativity has no bounds, ambush marketing has emerged as a shrewd strategy that...
Managing tons and thousands of paid campaigns is not an easy job, especially if you’re an agency and running...
Importance of a well-thought-out digital marketing strategy cannot be overstated. Brands are fighting to get a share of the...
Now that the Olympics are over, here’s a look at one of the best advertising campaign run by P&G...
There is hardly anyone who has not tasted Coca-Cola at least once in their lifetime ever since the inception...
Pepsi Cola is undoubtedly one of the most popular aerated beverages in the world. The drink was invented in...
Which is more important – building the perfect product or sales ? This question is faced not just by...
Formed in 1997, Patanjali Ayurved is perhaps the fastest growing FMCG firm in India with annual revenues reportedly at...
Introduction: Organizations today face overwhelming amounts of data, rapidly changing customer behaviours, and increased competitive pressure. Simultaneously, the explosion...
In recent years, there has been a shift in consumer preference of the grocery products and such an emerging...
The Needs and wants of the consumers and satisfaction of those needs and wants are two extreme ends of...
