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Can Biyani strike it big with Big Bazaar Direct (BBD)?
The Sam Walton of India-Mr.Kishore Biyani yet again surprised the entire nation by his super ambitious plan of launching Big Bazaar Direct (BBD). With BBD, Mr.Biyani is all set to take retail to all together new levels. The month of September saw the release of full page ads by Future Group in the TOI. The advertisement featured various brands […]
Brand Story- “Happily ever after”? Not always !
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos Just the name and you can picture the whole scene. That’s what a brand does for you. A brand can stand in a crowd and be assured that people will coming looking for it- People had […]