There is hardly anyone who has not tasted Coca-Cola at least once in their lifetime ever since the inception...
Ever wondered how businesses extract money from you or to put in a better words how businesses convinces you to...
“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In...
The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no...
How was the Brand built? Organic Foods and Café was founded by Nils El Accad in Dubai,UAE. The story begins...
Haters of particular brands have less chance of liking a mysterious item presented by a particular brand. On the...
14 teams, 49 one day international matches, 44 days and a whopping $10,225,000 worth of prize money! That is precisely, ICC...
“The hall is filled and the crowd is thrilled. The ‘white’ manager from a foreign university bloats about his...
Me: What is the rate of the apple? Fruit Vendor: Rs.200/- per kg Me: But in the wholesale market,...
It was the start of a new term at college and as always, it was time to spend a...
Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire...
In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness...
