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Searching for winning ideas
While starting a marketing campaign, a company essentially thinks about two things- it needs to reach people and it needs to convert those to sales. It hires the best marketing agency available (in case it’s in house- hires a few heavyweights), gives them a handsome cheque (the best part especially if the cheque bears your name !) and now expects […]
Green Supply chain – Strategic priority?
All of us are aware of ever-increasing competition and commoditization in the world of consumer electronics. Due to which companies are finding it difficult than ever to differentiate their products in the market. Price sensitivity of consumers is also forcing companies to become highly cost conscious. Apart from being energy hungry consumer electronic equipment are also characterized by short product […]