The bottom of the pyramid (BoP) refers to the four billion poor people in the world. They have no...
Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading...
All Businesses exist to generate profit for the organization by creating values for its customers. C.K. Prahalad in his article...
What exactly is loyalty? Can it be described as a habit of using the same products or services over...
I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the...
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to...
At a particular curve in one of Mumbai’s roads there was a problem of too many people losing control...
In the world of cut-throat competition, it has now become imperative for companies to focus on creating territories for...
There has been a lot of talk that only large scale players will eventually survive in the market especially...
The story so far… “Once upon a time, there was a kingdom called “Company”, whose King named CEO had...
