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Measuring the Impact of Social Media Marketing !
Abstract Most companies these days are taking the social media marketing route. They invest a lot of time, money and efforts in it and yet feel lost. This mostly happens because they fail to quantify the effectiveness of their campaign. This article proposes a Four-Point model to measure the impact of social media marketing by capturing various elements like exposure, […]
Remembering the Mahatma: Gandhi and Ahimsa
As a generation today, we have succumbed ourselves to the altar of negativity, pessimism and mediocrity. The notion of an idealistic and quixotic society seems to have dried off. People are becoming more and more ‘practical’, so to speak. Self-justification of one’s actions and mindless formulation of the ideals of life is rampant. In such a surcharged environment, it is […]