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How dynamic is today’s HRM ?
HRM has evolved from operational to strategic field in past few years. Globalization, competition, and information technology have created an agile environment for the organizations which has forced them to align their human resource management strategies with the organization goals. Looking at the current market space, the focus is shifting from volume to value. The companies now want to reward […]
Unsaid rules of naming products
Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it . These are: 1. Know your product– Often company as well as marketer do not really understand the product. By this I mean […]