Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it . These are:
Food for thought- Can you think about a 7th unsaid rule for naming a product ?
You might like reading:
Emerging innovations in the Indian e-commerce scene
Indian emerging e-commerce sector is estimated to grow to $100 billion in revenues according to latest Morgan Stanley report. To aid phenomenal growth in this space lot of innovations in logistics and delivery model are emerging in India. Flipkart Pickup Store: Flipkart has introduced a new delivery model where you can pick up your delivery from an authorized collection centre. […]
Of French Cuisine and Current Day Presenters
One of my friends mentioned to me about this very interesting analogy of a few current day presenters with ‘French cuisine’. He was advised by a widely traveled friend to forget about content and focus only on presentation, much like the French cuisine. While differing opinions could exist on how palatable French cuisine is, I am told that the French prefer […]
