Food for thought: Will such a strategy reduce Brand Equity?
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Do you know about Planogram?
Have you ever wondered that how companies decide where products should be placed in retail stores or outlets? Or how companies can increase visual appeal of their stores or products to satisfy customers’ needs or attract new set of customers! It was always posed as a big question that either product is important or its placement in the stores which […]
World Entrepreneurs’ Day at IIM Bodh Gaya
On the occasion of World Entrepreneurs’ Day, Envision Cell – the Entrepreneurship Cell of IIM Bodh Gaya organized ‘In-Campment,’ a campus start-up opportunity to explore the innovative edge of the students. The competition provided a platform for early-age start-ups and young entrepreneurs to enrich and prove their mettle in these uncertain times. The esteemed speakers, Ms. Geethu Sivakumar, Founder & […]