I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the...
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to...
In times when traditional businesses are facing a blitzkrieg of brands, malls and departmental stores many small and traditional...
There is a famous saying that “brand equity” is as important as the future cash flow of a firm....
At a particular curve in one of Mumbai’s roads there was a problem of too many people losing control...
United States President Barack Obama’s chief economic advisor Lawrence H. Summers, had earlier mentioned that the growth model of...
“Think big, think fast, think ahead. Ideas are no one’s monopoly.” Do we Indians really believe in the perfect blend of astounding vision, aspiring...
The cost of Equity is given as Ke = Rf + Beta* ( Rm-Rf) Where Rf = Risk free...
Can any event match the huge market offered by FIFA for sponsorships! This FIFA 2010 was no different but...
Retail in India India has been topping the AT Kearney’s annual Global Retail Development Index (GRDI) for three consecutive years, thus...
For any investor, the time he fixes a goal in mind, his investing life cycle starts. Rest of his...
I came across this memorable cinematic sequence in the 1949 Orson Welles’ classic, The Third Man. The Harry Lime...