Stereotypes!! Its never a good thing to build stereotypes but still we do! Lets see what image a marketing guy brings to our mind - Aggressive, fast, agile, pushing... right? And normally people with such qualities bring about the...

So you finally made it! A great product, A great marketing campaign and people recognize your brand. They do come to your store in numbers but do not buy! It is a normal scenario facing most of the retailers around the...

The ultimate marketing? What can that be? Well it is none other than the consumer's favorite four letter word  "Free". The very concept of it is intriguing and thought provoking. I had in a previous post ("Beware of free") spoken about...

Sales personnel get commission for marketing a product and getting it sold to the customer. But can the customer also be asked to market it?Well I am not talking about word of mouth marketing. What I am talking about is...

So you know you have a great product but you need to find how to position your brand in the market. Is that the dilemma you are facing at the moment as a new kid on the block? Well ideally...

Often large multinationals spend millions of dollars to launch a product and promote it- hiring celebrities, buying prime ad slots on television broadcasting , sponsoring wide scale events,etc. -  overall a huge cost exercise. But can a small player...

...  the threat of the imminent war was now beginning to set jitters across Kingdom "Global Giant" - On one hand it was a symbol of hope for those who believed in opportunities in Kingdom "Market". On the other...

In the cold war era and before when diplomacy was a new born term in the world, it used to be more of a market concept. But today, it has shifted from merely a political function to more importantly...

While starting a marketing campaign, a company essentially thinks about two things- it needs to reach people and it needs to convert those to sales. It hires the best marketing agency available (in case it's in house- hires a...

Yes it is one of the trickiest propositions that every marketer and company comes across. While there are no hard and fast rules for defining it, yet it is better to follow certain unsaid directions while naming it ....