If we tend to focus on the Kid's market in India, there are certain interesting things that come out:   1. It is the largest Kids market anywhere in the world greater than even the US 2. The net valuation of the...

An effective brand can give you the edge in increasingly competitive markets. It is derived from who you are, who you want to be and who people perceive you to be.   Branding is so much more than applying a logo...

In the world of cut-throat competition, it has now become imperative for companies to focus on creating territories for themselves. Most of the firms are just busy analyzing sales figures and revenues while ignoring the segment on analyzing territories-...

Not all Dental Practices are created equal and not all provide the same services. When most people think of going to the dentist, they think about getting their teeth cleaned, cavities filled, and when one is a little older,...