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Minimalistic designs: The new trend in advertising
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupe Minimalism, a philosophy of life, finds its origin in the Japanese traditional design. It emphasises on living life only with things that add value and keep the rest away. Minimalism peeps through various aspects of life in Japanese culture be it way […]
Opinion: The changing face of Bollywood !
If you find Emraan Hashmi and Vidya Balan selling tickets at the counter of the Mumbai Locals station, don’t be amazed, this is one of the marketing gimmicks that the filmmakers of “Ghanchakkar” were employing to capture the attention of the people. With three or four movies releasing every week, only a distinct and innovative approach of promoting a movie will […]
