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HR introspection: It’s not always about the money, Honey!!
The long hours of work, stretched targets, never ending constraints on resources, erratic food habits, sleep deprivation, chores at home, “cannot miss family dos”, blocked calendars, beeping reminders, ringing alarms, buzzing laptops…All seem to scream for attention…Phew!!All these and much more…24 hours seem too less to accommodate for the zillion things “TO-DO”!! Whom did you visualize when you read […]
How Airlines can be most effective for marketing luxury goods
Airlines serve one of the best customers, who can afford indulgence and luxury. They are the best medium to get the target audiences for luxury brands. The only reason why it made me think so was looking at the kind of losses Indian airlines companies are going into even after serving the customers who won’t think before spending extra dimes […]


























