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Increasing brand visibility through unusual & unrelated means
There is a famous saying that “brand equity” is as important as the future cash flow of a firm. When it comes to discount strategy of a firm, a good brand is worth even more than that. The term brand has its origins in the old Norse verb “brandr” which means to burn. This relates to an ancient ritual in which […]
Can IT transform Indian education system ?
Education is one of the most important factors in the growth and development of any country. When it comes to India, it has world’s third largest education system, after China and US. With such large education system, it becomes more important as well as difficult to implement new and modern changes into the system. One such change is the integration […]
