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Why is KFC losing money? Is it safe?
Kentucky Fried Chicken or KFC brings a glow to any chicken lover’s face. The restaurant chain had its humble beginnings during the great depression when Harland Sanders started selling fried chicken at his restaurant in Kentucky. He was quick to realise the potential of franchising in this business and the first franchisee outlet was started in the early 1950s. The […]
Marketing Bollywood in Mumbai Local
I will soon be completing my two years living in this great city of Mumbai. The home of Bollywood, glamour, and all things filmy! Being a big movie buff and a management student, I have always taken a keen interest in movies coming up in the theatres and how are they being publicized, promoted and advertised in and around the […]
