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How does discount strategy work in hyper competitive markets?
In a hyper competitive market where the basic feature of almost all the products is the same, the focus inevitably shifts to price. Price is an important vehicle for capturing customers from the rival product’s consumer base. It also becomes an important source for penetration of new segments. A consistent and sustained marketing on price inevitably generates expressions from consumers […]
Make in India vs Make for India
Make in India is a national program in which policies will be made to foster manufacturing in India. It is designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property, and build best manufacturing infrastructure. It covers in total 25 major sectors like automobile, IT&BPM, oil & gas and wellness etc. These cover not only areas, which require […]
yup the grim reality
That’s the reality!