Food for thought: Was the experience similar for you in your job?
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Getting more customers by expanding market in India
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market leaders, challengers, followers & niches. The strategies mentioned for market leaders included expanding market share (but this may lead to unnecessary price wars), defending market share and expanding the total market (this is most preferred as it has been observed that when […]
SIBM Bengaluru makes it to the Deloitte Maverick Finals
Bengaluru, 1st September: The South Regional Round of Deloitte Maverick Season 5 was held in Bengaluru for the first time in 5 years. The event was hosted by Symbiosis Institute of Business Management (SIBM) Bengaluru where 26 teams from 9 colleges participated. The event started off with Dr. Rajesh Panda, Director of SIBM Bengaluru addressing the audience. The theme for […]
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