Food for thought: Was the experience similar for you in your job?
You might like reading:
Colgate vs. Pepsodent brand war – competitive advertisement trending again?
Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Pepsodent and Colgate – Market Positioning While Pepsodent germi-check has […]
Brand Destruction – A Monster for marketer !
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also become a bane and act against their favour. Brand destruction, which prominently results from failure of an organization to live the brand which it has created, could be otherwise avoided if organizations use social media effectively and plans themselves for the […]
Lol 😀