Food for thought: How do you think your boss would have reacted to this?
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PR set to cannibalize advertising industry?
Keeping aside the matter of advertorials, have you ever found a newspaper article speaking slightly on a positive tone about a brand? Have you ever found a corporate interview on a news channel, where the spokesperson of a firm uses the show as a vehicle to promote his brands? Have you ever thought what marketing communication strategies are used by […]
Japanese management style: A brand on the verge of extinction !
Abstract Japanese management style is one of the most talked about style in management classes and boardrooms. During the booming days, Japanese products and Japanese style of management were one of the most talked about subjects in Western business circles. Today also Japanese management style is also a very common topic in B-schools case studies and corporate strategy decision making […]
