Greetings from IlluminatiX, the Media & PR Cell XIMB!
With great pleasure we present to you the July’15 Edition of Aegis, the XIMB-XUB newsletter. In its second edition, the quarterly newsletter covers different events conducted in campus, Interview with Prof. Arun Kumar Paul, SIP experiences of students and achievements of faculty and alumni of XIMB.
You might like reading:
Why India’s education sector lags behind?
50% of 10-year-old rural children could not read at a basic level, over 60% failed to do division and half dropped out by the age 14. – The Economist, A special report on India: Creaking, groaning, 2008. Once was the era when Indian universities like Nalanda and Takshila were regarded as the epitome of academic excellence. That distant past has […]
Measuring the Impact of Social Media Marketing !
Abstract Most companies these days are taking the social media marketing route. They invest a lot of time, money and efforts in it and yet feel lost. This mostly happens because they fail to quantify the effectiveness of their campaign. This article proposes a Four-Point model to measure the impact of social media marketing by capturing various elements like exposure, […]
