India lives in villages, with most of the people involved in agriculture. Illiteracy, poverty and illness surround them. Urbanization and top down approach on the name of social and developmental programs is farce. The people who moved out of villages and small towns do not look back and contribute to villages. “It hurts” to see their indifferent behavior. Will staying with them for 10 days and working with them make any difference? India will progress when its villages will.
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It has been a significant period since you have been operating profitably and leading the show. However there is a new kid on the block. He quickly redefines business strategies with his innovative thinking and has begun to get a slice of the existing market. You realize you must act fast. What should you do? Often companies are seen […]
Creating God Particle: Making an advertisement work
Recession has once again asked a fundamental question for marketers: Is it the best time to market more and increase sales or is it the time for showing restraint and controlling the marketing budget. Nevertheless, while the answer to this might remain oblivious, there is no doubt about one pressure that marketers face: Create ever lasting advertisements, those which stand […]
