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Loyalty Card Scheme – Are they really loyal ?
In the modern era of retailing, when every street side retailer is providing the same goods and services at almost the same price, there is nothing to choose from. Multi brand retailers are trying very hard to pull the customers to their own store by offering discounts and other benefits but it hardly makes any difference because if on 1st […]
Travelling in Pepsi Rajdhani Express? Oh, Yes Abhi!
According to a study conducted by RITES, the Indian railways can raise upto INR 9000 crores in revenues by branding not only its coaches & trains but also complete stations. Now on the criteria of marketing innovativeness, this idea by the current railway ministry definitely ranks at the very top. But then, why was it not implemented earlier? There is […]
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