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Netnography of Brand Lovers or Haters
Haters of particular brands have less chance of liking a mysterious item presented by a particular brand. On the other hand, lovers of a brand tend to like anything that comes across them. Some companies with lovers and haters we identified are- Starbucks, Louis Vuitton, and Apple, Walmart etc. Starbucks– Lovers of Starbucks had the view that they not only loved instant […]
Travelling in Pepsi Rajdhani Express? Oh, Yes Abhi!
According to a study conducted by RITES, the Indian railways can raise upto INR 9000 crores in revenues by branding not only its coaches & trains but also complete stations. Now on the criteria of marketing innovativeness, this idea by the current railway ministry definitely ranks at the very top. But then, why was it not implemented earlier? There is […]