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Changing Late adapters to Early adapters and increasing market share
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics that define the late adapters and certain solutions that can be worked out by brands to achieve it: 1. Non-risk taking: […]
India’s Twin Challenges: Stagnant Growth and Flagrant Allies!
May 16,2014 may have seen Narendra Modi getting elevated to a platform from where he could have a clearer view of the direction in which he wants to steer the ship; the foggy atmosphere ensured by the hostile international events and the trail of economic burden left by his predecessors may prevent him from having a fluid movement of the […]