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Internship at TATA Steel taught me key ingredients of a successful marketing strategy”, says Tarun Kumar Chakraborty
Internship experience at TATA Steel by Tarun Kumar Chakraborty, Bengal Institute of Business Studies, Kolkata Internships at TATA Steel are often given to offsprings of existing employees on a silver platter, however, kids of non-employees only get a silver lining. Me, a non-employee kid had to go through interview, after being recommended by an employee, and my only hope of sailing […]
Ambush Marketing – Most Contemporary Innovative Strategy
Can any event match the huge market offered by FIFA for sponsorships! This FIFA 2010 was no different but this time something very unique happened in the field of advertising and marketing campaigns. Before beginning let me ask you a question that who were the title sponsors of FIFA 2010. If you answer Nike and Pepsi then you are tricked […]
