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Indian Premier League(IPL)- Why it succeeded while Indian Cricket League (ICL) failed?
Cricket is definitely the most lucrative of markets for sponsors in India: anything related to cricket sells! There are many cricket tournaments that happen round the year but as per as the Indian sponsor is concerned there is none greater than the IPL. The Indian Premier League or IPL is currently valued at 3.7 billion USD – 4.1 billion USD(according […]
Brand Amul – Is it heading for a change ?
“Utterly, Butterly Delicious- Amul’. This tagline with the Amul girl in the background resonates among all Indians alike. For much of the past half a century, Amul has managed to capture and delight us with its dairy products. Let us take a walk down memory lane with the brand. Founded in 1946 under Kaira District Co-operative Milk Producers’ Union […]