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Destroying a brand or creating a new one ?
A few years ago there was a news in papers that a dead worm was found in one of the chocolate bars of Dairy Milk chocolates. The unfortunate event got hyped and company’s sales dropped to such an extent that Dairy Milk had to undertake an advertisement campaign to erase the negative image in the minds of public. The event […]
Pan IIM Alumni Meet 2015 – Delhi
“When the going gets tough, the tough gets going”, has been rightly said for start-up theme base Pan IIM Alumni Meet 2015 at Delhi on July 26 at Taj Vivanta. We were given a warm welcome by Mr. Saif Khan, the chief facilitator for the event, who made the entire show go on with tremendous enthusiasm. The event was completely […]