Food for thought: Will you prefer a market driven or an idea driven product ?
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Branding Strategy of Pepsi
Understanding the branding strategy of Pepsi goes beyond the listing of a set of steps which can effectively summarize their strategy. The entire strategy revolves around the company’s response to the changing dynamics of consumer psychology. This article makes an attempt to unscramble the complexities involved in the branding steps undertaken by Pepsi and the impact of the marketing campaigns […]
XIM hosts Annual Consulting and Strategy Conclave: Stratonomics 2022
XIM Bhubaneswar conducted the Annual Business Conclave: Stratonomics ’22 on 10th December 2022 at XIM Auditorium at 3.30 PM, hosted by CONSTRAT- The Consulting and Strategy Consortium of XIM, Bhubaneswar. This year’s theme was Managing Change: Using Strategy to Explore New Business Horizons. The event was graced with the presence of Rakesh Dash, Head of Corporate Strategy, Bajaj Electricals; Madhumitha […]