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Runners-up : IMM Case Challenge 1 Solution by Ambati Avinash and V Nanda Kishore
The main cities competing for the test marketing are Mumbai, Hyderabad and Bangalore. But we consider HYDERABAD must be the test market because it can represent the whole Indian market. Bangalore and Mumbai might not represent the whole country because of their extreme and deviant kind of people living in those cities. Hyderabad has an even distribution of income level […]
The New Indian Rurban
The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” And the recent additions to this paradox are the companies, which are trying to reach out to the rural market. Undoubtedly, the fortune lies at the bottom of the pyramid. However, the predicament is to find a suitable modus operandi […]