While there has been a lot of buzz over methods adopted for land acquisition in India in recent times specially in Noida and Singur, a random thought actually crosses the mind: Is customer acquisition similar to land acquisition ? In first look, the concepts look poles apart, but are they really different? Let us consider how:
1. Both require convincing : In land acquisition, you need to convince the land owner to part with the land. In regard to customer acquisition, one needs to convince the customer to buy your product.
2. Both face Competition / Resistance : In case of land acquisition, the company planning to acquire the land faces resistance/ opposition from social activists/ NGOs. In a similar manner in case of customer acquisition, one faces resistance from the competition and often leads to price wars.