While there has been a lot of buzz over methods adopted for land acquisition in India in recent times specially in Noida and Singur, a random thought actually crosses the mind: Is customer acquisition similar to land acquisition ? In first look, the concepts look poles apart, but are they really different? Let us consider how:
1. Both require convincing : In land acquisition, you need to convince the land owner to part with the land. In regard to customer acquisition, one needs to convince the customer to buy your product.
2. Both face Competition / Resistance : In case of land acquisition, the company planning to acquire the land faces resistance/ opposition from social activists/ NGOs. In a similar manner in case of customer acquisition, one faces resistance from the competition and often leads to price wars.
You might like reading:
IMM Comics: The HR story
Our MBA guy desperately needs the leave ! He approaches the HR department- Does his wish get fulfilled ? How does the HR handle it? Let’s find out! Food for thought: Is the story same at your workplace? Tags: hr MBA office life
How India’s trade deficit with China continues to grow larger
There are few international relations that are more important than Sino-Indian relations in the present global scenario, especially as the relations are between the two fastest growing economies of the world. However, despite being neighbours the trade between these two south asian countries have been much lower and have just touched 60 billion USD in recent years. One major cause […]
