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The evolution of Marketing- Rise of digital age
A lot has changed over the last century of marketing. It exists everywhere we look at and we may not even recognize it most of the time. Let’s try to figure it out. Philip Kotler defined marketing as ‘satisfying needs and wants through an exchange process’. Marketing is the way companies interact with consumers to create relationships that are beneficial to […]
IIM Bodh Gaya conducted training program under the MoU signed with State Health Society, Bihar
Bihar is progressing in various sectors, especially in the field of healthcare and education, and IIM Bodh Gaya is committed to provide all the expertise to the professionals to work efficiently and form stronger institutions for long term and sustainable development of the state. In this regard, IIM Bodh Gaya signed a Memorandum of Understanding with the State Health Society, […]