Vaishali Kasture, Managing Director at Goldman Sachs in India, is a role model for women in the corporate world. She is an avid marathon and ultra marathon runner who discovered her passion to run very late in life. She believes in and talks about discovering the third dimension in your life that lies hidden deep in the layers of family and work commitments. And how discovering the 3rd dimension will add a tremendous value and happiness to all a aspects of your life.

 

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Rules of engagement for rural marketing in India

Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly saturated more and more marketers in India are looking towards the rural markets.  Renewed interest, increasing internet and mobile communication penetration and increasing awareness among the rural populace make rural markets a sought after destination for marketers.   After looking at […]

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10 Amazing Branding Campaigns Of Pepsi Cola

Pepsi Cola is undoubtedly one of the most popular aerated beverages in the world. The drink was invented in the year 1893 by pharmacist Calhem Bradham as a digestive aid. The brand that we see has a long history during which it transformed itself as a popular consumer product and part of a global food and beverages empire. Here are […]

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