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Buying a Product for the First Time – A Consumer Experience
“I don’t know what to Buy, where to buy, which to buy” This analysis goes about that what all problems goes around in customer mind while making a purchase of a product which he/she had never done before and what all steps consumer takes to finally buy. I looked at the sports Skydiving and to go about which skydiving equipment […]
Are Loyalty Programs viable ?
What exactly is loyalty? Can it be described as a habit of using the same products or services over and over again? But is it exactly a habit? For instance, consider the example of Samsung mobiles- at one point of time, no one felt it can ever match giants like Nokia, however today it is compared with the likes of […]
