Engaging customer interest in the rural market also involves appealing to them through media that they can easily identify and associate with.  India has a veritable treasure trove of traditional art forms that can be used to advertise products and services...

Branding has been around us for a long time: Branding the companies,branding the products ,personal branding (living brands like Richard Branson,Amitabh Bachachan ),and now Country Branding. In the wake of globalization, the world has become a supermarket and countries are neatly...

I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air for anything and everything, we need to remember the old saying ‘need is the mother of all inventions’.The need is...

Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible.   According to a study released by Do Good, Do Well LLC, 88% of consumers think companies should meet...

Enterprise resource planning (ERP) system had evolved over the period of last two decades. By ERP, I meant a system with user base of at least 200+ with more than a million dollars in investments. Approach to implementation can be...

I love playing golf! I also like watching golf pros competing against each other at the highest level of the game. During the most recent TPC Sawgrass tournament in Florida, my eyes were trained on Aaron Baddeley, a talented Australian...

Sounds a lot like the axe effect doesn’t it??? Well, they are similar in a lot of ways… the axe effect campaign did its job of bringing more and more young males (its target group) to the brand by...