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Online Marketing – A Pandora’s Box
We all love to sit, relax and surf the internet day in and day out. A worldwide survey says that only about 18% of the human population surf the internet and 20% of them are from United States alone. But due to the growing trend of internet usage among the developing countries, especially in Asia, lots of organizations are now […]
Future of Marketing – Marketing and Leveraging Big Data
Introduction: Organizations today face overwhelming amounts of data, rapidly changing customer behaviours, and increased competitive pressure. Simultaneously, the explosion in data and digital technologies has opened up an unprecedented array of insights into customer needs and behaviours.Effective use of Big Data analytics increase productivity rates and profitability by 5-6%. McKinsey analysis of more than 250 engagements over five years has […]

























