In a hyper competitive market where the basic feature of almost all the products is the same, the focus inevitably shifts to price. Price is an important vehicle for capturing customers from the rival product's consumer base. It also...

Imagine a situation. You are holding a post of a recruiter in a company. And in front of you are CVs of potential candidates. If 2 of the CVs show an academic background of candidates who have only passed...

The ongoing surge in investments in Africa from Indian companies clearly point in one direction- Indian companies are beginning to consider Africa as the market for the future. Is it really the next big market ? Africa's strength lies...

The way people live, behave, and respond differs from country to country. This has been an attribute of ‘culture’ which has been cultivated over a number of years since the ‘Homo sapiens’ have originated. In societies some rules become...

I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the case of IT Service Industry (I share loyalty of almost 3 years...

Our MBA guy is working really hard under his new female boss. But is life really going in the right direction for him? Let's find out ! Food for Thought: How do you think our MBA guy should balance his...

The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics...

In times when traditional businesses are facing a blitzkrieg of brands, malls and departmental stores many small and traditional Indian businesses are feeling the heat of competition. The Indian mithai store like the kirana store is an intrinsic part...