Our MBA guy is working really hard under his new female boss. But is life really going in the right direction for him? Let’s find out !
Food for Thought: How do you think our MBA guy should balance his life?
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Promote for discount ?
Sales personnel get commission for marketing a product and getting it sold to the customer. But can the customer also be asked to market it?Well I am not talking about word of mouth marketing. What I am talking about is the customer being made to endorse the same product, a product of a sister company or perhaps even a third […]
IMM Case Challenge 2: The Retailer’s Dilemma !
“I am not too sure if we can continue with it further in similar way”, said Anand Bakshi to his store manager Vivek. “This is 6th straight month of loss for us from this store”. It was already more than 2.5 hours of their meeting. And yet no conclusion. Vivek left in despair. He knew situation was critical. They had […]
