Food for Thought: How do you think our MBA guy should balance his life?
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The Curious Case Of Ghari Detergent
Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading detergent brand in terms of sales. Many obvious answers popped out including surf, wheel, tide etc. But he rejected every answer as incorrect. And then from corner of auditorium a girl answered “Ghari” and to the surprise of everyone in the […]
CSR? Does it exist??
These days a lot of emphasis is being laid on Corporate Social Responsibilities (CSR). Moreover if you are in export sector, having a CSR program in your facility becomes the need of the hour to get orders from foreign buyers. But how ethical is spending on CSR ? Let’s first understand a few basic things- when a company starts […]
