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Visualization is Power… but are you competent?

I love playing golf! I also like watching golf pros competing against each other at the highest level of the game. During the most recent TPC Sawgrass tournament in Florida, my eyes were trained on Aaron Baddeley, a talented Australian who has been in the PGA circuit for a while. He was about to tee off on the 119 metre island […]

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Can effective marketing be done economically?

Often large multinationals spend millions of dollars to launch a product and promote it- hiring celebrities, buying prime ad slots on television broadcasting , sponsoring wide scale events,etc. –  overall a huge cost exercise. But can a small player afford to spend such amount of money since it has limited resources at its disposal? This question was asked by one […]

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