Our MBA guy gets the same client’s order which he and his former boss had messed up once. Is the result much different this time? lets find out.
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Celebrity Parents and Kids as Brand Ambassadors: an Advertising Trend
Celebrities featuring in advertisements by no means counts as a recent trend; it has been around for a very long time now. Lately however, a look at some of the prominent advertising campaigns shows a clear shift in the way celebrities and their families are being projected in advertisements. From the celebrity himself or herself to his or her spouse […]
Shift in consumer preference: Generic versus Name Brands
In recent years, there has been a shift in consumer preference of the grocery products and such an emerging market is Australia.Australia has one of the most concentrated grocery sectors in the world with total revenue of $92.7 billion in 2013 and projected CAGR (Compounded Annual Growth Rate) of 3.8% for the period 2013-2018. [bctt tweet=”Australia grocery sectors total revenue […]
hahahahaaa..so true..:P