While there has been a lot of buzz over methods adopted for land acquisition in India in recent times specially in Noida and Singur, a random thought actually crosses the mind: Is customer acquisition similar to land acquisition ?...

Entrepreneur is someone who takes initiatives and runs a startup. He is the brain behind the latest buzz in every magazine in town about the revolutionary business idea. Sounds great, right? The question is: Would you like each of...

Exchange Traded Funds have been in existence since 2001 in our country. Still, there hasn’t been a drastic increase in their popularity as compared to the conventional mutual funds. One of the chief reasons for this is the lack...

India is full of talented budding entrepreneurs who have innovative ideas for starting a business. To implement their ideas they need certain minimum amount of capital for investment and generally they have to seek different alternatives for investment unless...

An interesting yet significant deal took place in the Indian stationary market: Japanese stationary and furniture major Kokuyo acquiring 50.3% stake in Indian stationary major Camlin in a deal valued at INR 360 crores. The shares will be acquired...

In a hyper competitive market where the basic feature of almost all the products is the same, the focus inevitably shifts to price. Price is an important vehicle for capturing customers from the rival product's consumer base. It also...

Imagine a situation. You are holding a post of a recruiter in a company. And in front of you are CVs of potential candidates. If 2 of the CVs show an academic background of candidates who have only passed...