While there has been a lot of buzz over methods adopted for land acquisition in India in recent times specially in Noida and Singur, a random thought actually crosses the mind: Is customer acquisition similar to land acquisition ? In first look, the concepts look poles apart, but are they really different? Let us consider how:
1. Both require convincing : In land acquisition, you need to convince the land owner to part with the land. In regard to customer acquisition, one needs to convince the customer to buy your product.
2. Both face Competition / Resistance : In case of land acquisition, the company planning to acquire the land faces resistance/ opposition from social activists/ NGOs. In a similar manner in case of customer acquisition, one faces resistance from the competition and often leads to price wars.
You might like reading:
SIBM Bengaluru Alumnus pens down World Record Award Winning Novel
At a time when the start-up revolution in the country is being spearheaded by students right after their college education, two students who’ve pursued their colleges at Bengaluru have penned down a fiction novel in English that intends to promote and boost the start-up culture of Bengaluru. Authors – Bengaluru based Ms. Sarita Raghuvanshi (alumni of Dayananda Sagar College of […]
Tips to become a successful entrepreneur !
“Build your own dreams or someone else will hire you to build theirs” – Farrah Gray This mantra seems to be catching on with the youngsters…which can probably explain the spurt of start-ups mushrooming around the world. Unfortunately, the bitter pill to be swallowed here is that if you are working on a start-up there is a good chance it […]
