In today’s world the growth of a business is critical and is challenging. With inflation adamant of not coming towards south and travelling north direction, RBI hiking the rates (further rate hike on the cards), economy is not so...

It has been a significant period since you have been operating profitably and leading the show. However there is a new kid on the block. He quickly redefines business strategies with his innovative thinking and has begun to get...

In today’s scenario there is no life on this earth without its dependency on any software in one way or the other in professional or personal front. This is what technology and its advancement does, it makes us more dependent...

There has been a lot of talk that only large scale players will eventually survive in the market especially if FDI( Foreign Direct Investment) norms are further relaxed . Of course they have bigger budgets and higher liquidity and...

The long hours of work, stretched targets, never ending constraints on resources, erratic food habits, sleep deprivation, chores at home, “cannot miss family dos”, blocked calendars, beeping reminders, ringing alarms, buzzing laptops…All seem to scream for attention…Phew!!All these and...

Never   mind   the fact whether the customer is King or not. But a pissed off customer can nevertheless ruin your entire day or your company if he wishes so. Having an ombudsman for every single industry doesn’t...

There has been lot of changes happening in the social networking space. The rise of several Facebook clones and also multiple micro blogging platforms like Jaku( which even happens to be open source). However, in the midst of all...

In one of the online forum, I found an interesting discussion about growth of near shore outsourcing Vs offshore outsourcing. For those of you, who would like to know what nearshore and offshore means.If a client is US provides an outsourcing contract...

Imagine you put in a lot of effort and mighty amount of time to write an article! And imagine how it would feel, if someone plagiarizes or claims credit for the same? The same situation, when happens in business,...

Building a brand value is a much easier task(Don't think so?).The real task lies in enhancing and building on the brand value. In fact, that is the challenge. There have been quite a few successful companies that no longer...