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Future of Marketing – Marketing and Leveraging Big Data
Introduction: Organizations today face overwhelming amounts of data, rapidly changing customer behaviours, and increased competitive pressure. Simultaneously, the explosion in data and digital technologies has opened up an unprecedented array of insights into customer needs and behaviours.Effective use of Big Data analytics increase productivity rates and profitability by 5-6%. McKinsey analysis of more than 250 engagements over five years has […]
XIMB Annual Alumni Meet ‘Sanidhya 2015’ from April 25
Being one of the premier B-Schools in India, Xavier Institute of Management, Bhubaneswar (XIMB) boasts of a widespread alumni network with its members occupying top positions in the corporate world. Each summer, XIMB community congregates in major cities across the country at Sanidhya – the annual alumni meet conducted by the Alumni Committees of XIMB to celebrate its legacy. Sanidhya […]

























