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Capital Gains – when and to what extent are they exempt from tax
The Income-tax Act grants total/partial exemption of capital gains under section 54, 54B, 54D, 54EC, 54F, 54G, 54GA and 54H. It is possible to avail of multiple exemptions under these sections. However, the aggregate amount of exemption cannot exceed the quantum of capital gain. In this article I shall be explaining exemption of capital gains under section 54, 54EC & […]
Lead With Love: P&G campaign for 2021 Olympics
Now that the Olympics are over, here’s a look at one of the best advertising campaign run by P&G during the Tokyo Olympics. Through advertising one can make any person think about the message that is being conveyed. The “Lead with love” campaign symbolizes the spirit of the games in its truest sense. It depicts two kids and their journey […]

























