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Online Marketing – A Pandora’s Box
We all love to sit, relax and surf the internet day in and day out. A worldwide survey says that only about 18% of the human population surf the internet and 20% of them are from United States alone. But due to the growing trend of internet usage among the developing countries, especially in Asia, lots of organizations are now […]
Branding strategy of Cafe Coffee Day
If I am going to sing like somebody else, I don’t need to sing at all… -Billie Holiday How true is this particular saying of the famous singer in building a branding strategy? And how truly it has been followed by V G Siddhartha to make him now virtually the coffee king of India? V.G.Siddhartha, chairman of the […]



























