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Destroying a brand or creating a new one ?
A few years ago there was a news in papers that a dead worm was found in one of the chocolate bars of Dairy Milk chocolates. The unfortunate event got hyped and company’s sales dropped to such an extent that Dairy Milk had to undertake an advertisement campaign to erase the negative image in the minds of public. The event […]
Should agriculture be taxed in India?
India, not by plans but by default is a mixed economy often leading to a conflict between what the state and the corporate demand. One of the many decisions resting with the government is that of taxation. Indian agricultural income, with the motive of promoting agriculture is currently exempt from income tax. In my opinion, agricultural income should be taxed […]



























