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Can any event match the huge market offered by FIFA for sponsorships! This FIFA 2010 was no different but this time something very unique happened in the field of advertising and marketing campaigns. Before![]()
Read MoreCan any event match the huge market offered by FIFA for sponsorships! This FIFA 2010 was no different but this time something very unique happened in the field of advertising and marketing campaigns. Before beginning let me ask you...
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Retail in India
India has been topping the AT Kearney’s annual Global Retail Development Index (GRDI) for three consecutive years, thus presenting itself as an attractive market for retail investment. The s
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Read MoreRetail in India India has been topping the AT Kearney's annual Global Retail Development Index (GRDI) for three consecutive years, thus presenting itself as an attractive market for retail investment. The sector is witnessing inflow of large domestic conglomerates, like Reliance, Bharti,...
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For any investor, the time he fixes a goal in mind, his investing life cycle starts. Rest of his activities involves going through each stage of this cycle and end the journey at the time he is achieves the goal![]()
Read MoreFor any investor, the time he fixes a goal in mind, his investing life cycle starts. Rest of his activities involves going through each stage of this cycle and end the journey at the time he is achieves the...
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I came across this memorable cinematic sequence in the 1949 Orson Welles’ classic, The Third Man. The Harry Lime character steps on the Viennese Ferris wheel and murmurs, “In Italy for 30 years under the Borgias![]()
Read MoreI came across this memorable cinematic sequence in the 1949 Orson Welles’ classic, The Third Man. The Harry Lime character steps on the Viennese Ferris wheel and murmurs, “In Italy for 30 years under the Borgias they had warfare,...
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‘The king is dead. Long live the King’ is known phrase from the history but still relevant. When a great King announces his departure, people question about about the kingdom, and all these years /eras there has![]()
Read More‘The king is dead. Long live the King’ is known phrase from the history but still relevant. When a great King announces his departure, people question about about the kingdom, and all these years /eras there has been only...
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Read MoreOur MBA guy has a new boss! Lets find out whether his life improves..
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Read MoreIf we tend to focus on the Kid's market in India, there are certain interesting things that come out: 1. It is the largest Kids market anywhere in the world greater than even the US 2. The net valuation of the...
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Read MoreAn effective brand can give you the edge in increasingly competitive markets. It is derived from who you are, who you want to be and who people perceive you to be. Branding is so much more than applying a logo...
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Our MBA guy was having a horrible time- but this time he is determined to teach his boss a lesson. Let’s find out whether he succeeds!Food for thought: How do you think your boss would have reacted to this?
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Read MoreOur MBA guy was having a horrible time- but this time he is determined to teach his boss a lesson. Let's find out whether he succeeds! Food for thought: How do you think your boss would have reacted to this?
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Read MoreIn the world of cut-throat competition, it has now become imperative for companies to focus on creating territories for themselves. Most of the firms are just busy analyzing sales figures and revenues while ignoring the segment on analyzing territories-...
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