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Risk Free Rate- Logic behind Assumptions
The cost of Equity is given as Ke = Rf + Beta* ( Rm-Rf) Where Rf = Risk free rate Rm= Expected return from the market Here, Risk Free rate is rate at which there lies no variance around the expected return rate. It means that on a risk free asset, the actual return is equal to the expected […]
Getting more customers by expanding market in India
I remember reading the book by Philip Kotler while pursuing my management degree which explained marketing strategies for market leaders, challengers, followers & niches. The strategies mentioned for market leaders included expanding market share (but this may lead to unnecessary price wars), defending market share and expanding the total market (this is most preferred as it has been observed that when […]

























