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STRATONOMICS – THE CONSULTING AND STRATEGY CONCLAVE HELD AT XIMB
Constrat, the consulting and strategy consortium of Xavier Institute of Management, Bhubaneswar (XIMB), hosted its annual conclave-‘Stratonomics’. The theme for the conclave this year was ‘Digitization of value chain and Industry 4.0’. The panel of speakers included Mr. Debashish Mahapatro, CEO, Verve Consulting and MD, Eastbrook Landholdings; Mr. A Karthik, GM (Programs), Ashok Leyland; Head-Product Management (Trucks) and Mr. Sovit […]
Effect of Advertising on Consumer Buying Behavior
Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they […]

























